Privacy Policy
Last updated: January 2025
At SME Analytica, we are committed to protecting your privacy and ensuring the security of your personal and business data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our AI-powered business analytics platform.
1. Information We Collect
We collect information that you provide directly to us, such as when you create an account, upload business data, or contact us for support. This may include your name, email address, company information, and business data necessary for our analytics services. We also automatically collect certain technical information, such as IP addresses, browser types, and usage patterns to improve our services.
2. How We Use Your Information
We use your information to provide and improve our analytics services, process your business data to generate insights, communicate with you about our services, provide customer support, and ensure the security of our platform. We may also use aggregated, anonymized data to enhance our AI algorithms and develop new features.
3. Data Security and Encryption
Your data security is our top priority. We use industry-standard encryption protocols to protect your data both in transit and at rest. Our servers are hosted in secure, certified data centers with multiple layers of security. Access to your data is strictly limited to authorized personnel who require it to provide our services.
4. Data Sharing and Third Parties
We do not sell, rent, or share your personal or business data with third parties for their marketing purposes. We may share your information only in the following circumstances: with your explicit consent, to comply with legal obligations, to protect our rights or the safety of others, or with trusted service providers who assist us in operating our platform under strict confidentiality agreements.
5. Data Retention and Deletion
We retain your data only as long as necessary to provide our services or as required by law. You can request deletion of your data at any time, and we will comply within 30 days unless we are legally required to retain certain information. Upon account termination, we will delete or anonymize your data according to our retention schedule.
6. International Data Transfers
If you are located outside the country where our servers are located, your information may be transferred to and processed in other countries. We ensure that all international transfers comply with applicable data protection laws and include appropriate safeguards to protect your data.
7. Your Rights and Choices
You have the right to access, update, or delete your personal information. You can also opt out of certain communications and request a copy of your data. For EU residents, you have additional rights under GDPR, including the right to data portability and the right to object to certain processing activities.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage patterns, and provide personalized content. You can control cookie settings through your browser preferences. Some cookies are essential for our services to function properly.
9. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will take steps to delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes via email or through our platform. Your continued use of our services after such changes constitutes acceptance of the updated policy.
11. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer at privacy@smeanalytica.com or use our contact form. We are committed to addressing your concerns promptly and transparently.
🇪🇺GDPR Compliance
For EU residents, we are fully compliant with the General Data Protection Regulation (GDPR). You have additional rights regarding your personal data.